An independent and objective assessment of your brand in the marketplace.
You’ve heard that perception is reality, and this is especially true in a crowded marketplace like yours. A BrandCheck will give you a look from the outside in – arming your marketing and brand teams with insights and action steps:
Who you are:
Is there a clear and compelling mission/vision? Is there a purpose beyond profits? Is the brand story articulated and interesting?
How you talk:
Do you have clear value propositions that are unique and relevant to your target audiences? Is your tone of voice consistent and appropriate?
How you look:
Does your logo feel current and unique, and is it optimized for digital uses? Are design elements consistent and images purposeful?
Your brand online:
Does your navigation and content help deliver the brand promise? Is your content interesting and organized for a delightful user experience?
Your brand in-person:
Do your offices reflect who you are? Do exterior and interior spaces make employees comfortable and customers feel cared-for?
Your brand in the media:
Is there a clear strategy for owned, earned and paid media that aligns with overall business goals? Are you in control of the narrative?
Is your brand uniquely flavored or disappointingly vanilla?